He is probably one of the most famous bears of all time.
But it seems as if discount retailer Primark just can’t get his name right.
In the latest in a series of blunders, the labels on the chain’s yellow Winnie the Pooh jumper features a spelling mistake.
The name is printed over and over again in the neckline of the jumper.
But Winnie the Pooh is spelt as Winne the Pooh – missing an 'i' out, Mirror Online reports.
The error prompted a shopper to take to Twitter, posting a picture asking others to ‘spot the mistake’
Primark’s customer service account responded to the tweet, saying: “Woops, thank you for letting us know. We will pass your feedback on to our Buying Team!”
This is the latest embarrassing error the store – loved by millions of fashionistas and bargain hunters – has seen in its Disney items in recent weeks.
Earlier this month, shop bosses was left red faced after mixing up Disney and Harry Potter in a printing mishap .
There have also been other issues, including misspelling the word Christmas on a festive Dumbo decoration.
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