Primark launches new collection for breast cancer awareness with post-surgery bras and luxury nightwear
Primark has recently launched a new collection to help raise support for breast cancer charities across the globe.
The fashion fashion giant unveiled the full new Breast Cancer Awareness collection on their official website which will help charities by promoting and raising awareness of breast cancer.
The collection was announced at the start of October which kicked off Breast Cancer Awareness Month (October 1-31).
Primark wrote on their website: "While we can’t solve the problem, we want to make the daily lives of women affected by breast cancer that little bit easier at all stages of treatment and recovery, as well as promoting the importance of preventative measures such as checking yourself. We’re stronger together, so join us in showing solidarity for those affected by breast cancer."
Including supporting breast cancer charities, the retailer have reminded customers that it is important to check for any changes regularly with a handy illustration.
The new collection includes post-surgery bras, luxury lingerie, and nightwear which are all featured in a dusty pink or mocha shades, as well as being stylish, comfortable and practical.
The new collection of post-surgery bras are designed to be accessible and affordable. With bespoke adjustability, the bras are soft at the seams and adaptable to different needs. Customers can choose from options with front zip closures for ease of fastening or soft seal hook and eye combos at the back for no more night-time discomfort.
Every day luxury lingerie
The luxury lingerie range is all featured in mocha tones and are designed with your comfort in mind. From wireless and t-shirt, to non-padded and full coverage, the every day lingerie range has a wide range for you to find your perfect fit. The range also comes with matching underwear to make the perfect set.
Breast Cancer Awareness Nightwear
Everyone loves comfortable pyjamas and the new nightwear is perfect for all those who seek comfort in their PJ's. The mix and match collection is made using only the softest fabrics so you can get your best night's rest. From a nightdress to a matching pyjama set, the collection is tailored to everyone's desires.
In addition to the new collection, Primark have also recently announced they will be donating £250,000 to cancer charities in each of their markets around the globe.
The fashion retailer have said that they are aiming to support education, awareness and research of breast cancer through their commitment, which is completely separate from their own sales.
The new Breast Cancer Awareness Collection can be found in Primark stores and you can find your nearest branch by searching your postcode.
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