Primark has today launched their first maternity wear collection which will become a permanent feature in their stores.
Announcing the news on social media, Primark said: "Becoming a parent is no doubt life-changing, but you don’t need to change your sense of style with our 44-piece Parenthood collection.
"A permanent new collection for expectant and new parents with prices from £3.50/€4/$5."
The news has been widely welcomed by on social media by mums-to-be and nursing mums who often struggle to find affordable and fashionable maternity clothing.
The collection features a range of nursing underwear and pyjamas, activewear, clothing and loungewear.
Primark say the collection is currently available in stores across the UK which are open at present. Northern Ireland Primark stores however remain closed under current Covid-19 lockdown restrictions.
Stores across NI are expected to open again when restrictions on 'non-essential retail' come to an end on February 5 unless they are lifted sooner by NI Executive.
