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Evening Standard
Evening Standard
Lifestyle

Primark launches affordable hair styling range with the Kardashians' go-to hairstylist

Primark's haircare range with the Kardashian and Hadid's hairstylist, Andrew Fitzsimons, is now here.

The line features just three heated hair tools; a high-performance hairdryer, straighteners and a curling wand, all in a millennial pink hue.

And the best part is that all three of the products are just £12.

Speaking about his latest collaboration with Primark, 32-year-old Fitzsimons said: "People often ask me how they can create the looks I deliver for my clients at an affordable price point. Now, I’ve created a haircare range that will do just that."

He went on to say: "It’s a dream come true to launch my own hair care range. To know I am doing it with a retailer so suited to my vision and so close to my Dublin roots makes it all the more special."

Splitting his time between New York and Los Angeles, Dublin-born Fitzsimons counts the Kardashians, Ashley Graham, Karlie Kloss, Bella Hadid and Georgia May Jagger as his regular clientele.

Browse the range here and find your local Primark store here.

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