High street giant Primark is known for its cheap clothing and accessories.
But in recent years, shoppers have flocked to the store for something other than clothes - homeware.
Primark homeware has achieved something of a cult status as of late; thanks to its up-to-date styles and affordable prices.
And now the budget chain store has announced the expansion of its brand to Primark Home - which will open in 25 of its stores.
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The new range will include statement chairs, sideboards, shelving units, and side tables as well as mirrors, rugs, wall art, lights, and shades.
The store has said the collection "offers the latest interior design trends and pocket-friendly prices".
Speaking about the expansion of Primark Home, trading director Paul Baldwin said “There has been exceptional growth within our home and lifestyle department over the past 18 months as people have spent more time in their home.
"Naturally we wanted to keep up with this growing customer demand and expand our offering into small furniture and several other new categories.”
He continued to say ‘delivering extended ranges in newly created spaces within selected stores will help establish Primark as a growing destination not only for great home and lifestyle accessories at amazing prices but also for larger statement and functional pieces to complete a room.”
Whatever space Primark customers are styling within their homes, they now can curate a stylish sanctuary with Primark’s new small furniture collection.
The exciting new product offering will land in 25 selected Primark stores from October.
The Primark homeware stores locations are:
- Merryhill
- Hanley
- Cardiff
- Manchester Market Street
- Leeds Trinity
- Newcastle
- Coventry
- Bristol
- Bromley
- Aberdeen
- London OSE
- Hull
- Birmingham
- Kingston
- Milton Keynes
- York Monks Cross
- Glasgow
- Hammersmith
- Lakeside
- Meadowhall
- Reading
- Westfield
- Braehead
- Banbury
- Doncaster
