High street giant Primark has launched one of its biggest sales ever, and has slashed prices to as little as 50p across thousands of items in the UK.
The fashion and homeware retailer is already known for its bargain prices, so it comes as no surprise to hear that stores have been heaving following news of the sale.
Included in the sale shoppers will find pyjamas, homeware items, Christmas gifts and clothing.
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The items you'll be able to get your hands on are first come first serve and store-dependent.
Libby Melissa, a shopper who spotted the mammoth sale, shared pictures of the sale on Facebook, writing: "PRIMARK has launched its CHRISTMAS SALE TODAY!!!!!! No need to wait for Boxing Day for the sale!!! Loads of gifting and Christmas novelties reduced!!!"
The post immediately sent shoppers wild, and has since been commented on over 3,500 times.
Writing in the comments section, JO Edwards said: "Love it, people can save money b4 Christmas who needs Boxing Day staff should be able to relax."
Natalie Marchant said: "Great stuff... Right when I said I'd finished and wasn't buying anymore."
Cat McCarthy wrote: Thank you for posting this just brought lots of goodies!"
Louise Butler commented: "I got loads of bits this morning including Disney stocking holders."
But while most shoppers were ready to rush out to stores, others were hesitant, and are calling for Primark to sell items online.
Charlotte Morrell said: "They should really be online aswell now they would make loads more, especially for those that carnt go out now, I have a disabled son so I'm not risking leaving the house."
Karen Fairhurst asked: "Why cant Primark do online shopping."
Speaking to the Mirror, John Bason, finance chief at parent company Associated British Foods, explained why Primark won't have a website.
He said: "Look at a £2 T-shirt. Everyone think it's clickety-click but one third of clothes get returned.
“That means someone has to pick it up, someone has to deliver it, someone in the store has to take it back, refold it. It doesn’t work at the lower price point.”
