Primark has sparked a huge reaction from fans after sharing a new denim collection online - and the reaction hasn't been positive.
The company posted a photograph of its new denim range on Instagram alongside the caption "Yep, 100% obsessed with these denim looks!" Fans, however, were unimpressed.
"Wtf. Is this a joke? It looks like a Backstreet Boys throwback," said one.
Another pleaded: "Can someone please explain what's going on because this is shocking. Some weird combinations I've seen from Primark this week. What is with those horrible sandals?"
A third exclaimed: "Why, Primark?! Seriously?! Socks and flip-flops?! I thought you were a fashion company, you're supposed to help people look better."
Not all Primark clothing has gone down like a lead balloon recently. The company recently launched a Jungle Book kids' range and a set of £14 pyjamas, both of which seemed to go down a storm.
It also unveiled a fresh collaboration with the stylist of the Kardashians, Andrew Fitzsimons, just last week.
The denim range, as well as the Jungle Book line, £14 pyjamas and Primark x AF collaboration, is available now.
