Primark shoppers are desperate to buy a faux fur coat that looks identical to a £1,800 designer product.
The budget high street chain often releases incredible fashion dupes of some of the best expensive brands - and it has done it again.
Primark shared a picture of the £30 burgundy coat on Instagram, which has racked up 35,000 likes and hundreds of comments from shoppers eager to purchase this season's must-have.
The image shows the stylish winter item which looks exactly like a coat designed by luxury Italian fashion brand Blancha.
The designer version, which is also faux fur and the same colour, is priced an eye-watering £1,782 on Farfetch.
The fashionable Primark coat has become an instant hit, with hundreds of fans expressing their love for the new winter must-have.
Stylish shoppers say they have been flocking to stores to buy the wallet-friendly item, which also comes in green and black.
One fan wrote: "Love that colour coat, I have the black one so warm."
Another shopper commented: "OMG love love love the colour I'm definitely going to get this tomorrow."
Meanwhile, one wrote: "This coat is dreamy I want it!"
Elsewhere, one fan commented: "I am in love with the colour. So festive too. Need a trip to Primark this week."
Primark devotees will know this isn't the first time the chain has produced some amazing designer dupes.
The chain also recently launched stylish shoes that look exactly like £575 Gucci loafers.
