As shoppers prepare to hit the high street again they are scouring social media for the best bargains.
And Primark, despite being closed during this second lockdown, has been posting pictures of its best products to Instagram.
One which got customers particularly excited was a set of sleek pyjamas which was liked by a massive 78,000 people.
The nightwear was on sale before lockdown and many already have a set, with some calling them "the comfiest PJs ever".
One happy customer said: "Currently wearing the grey one, comfiest PJs ever."
A second added: "I’ve got the grey one! LUSH."
A third simply stated: "I need these."
Primark is one of several retailers which has said it plans to operate extended opening hours in the run-up to Christmas.
Other shops which plan to extend their opening times include Aldi, Marks & Spencer and Waitrose.
