Primark has long been known for its bargain buys and ever changing range of items you never realised you needed - but have to have.
However recently, the fashion giant has developed a name for itself creating some seriously identical dupes of premium and luxury brands.
Last month, the store went viral for stocking a pair of boots and loafers that were almost identical to a Gucci pair which retailed at the far more breathtaking price of £500.
Now, Primark appear to have pulled it out of the bag yet again, after they released their latest selection of warm winter coats.
Last week, the store shared a selection of images of their new faux fur coats, with shoppers quick to respond saying the item looked 'exactly like' a £1695 coat, reports the Manchester Evening News.
The coat is available in two colours - black and green - and is already a huge hit with shoppers, having racked up an impressive 46,000 likes and over 1,300 comments.
Shoppers are convinced the budget coat is the spitting image of the Firot shearling-lined leather coat by designer Claudie Pierlot, which is currently on sale in Selfridges for an eye-watering price of £1695.
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"Need this," wrote one impressed social media user.
Another said: "Lovely the dark green one."
"I need the green one. I have a short green one i bought from Primark a few years ago and still looks lovely," praised somebody else.
The coat is available in selected Primark stores now.
