Primark will keep 11 of its stores open all night tonight to help reduce queues and give customers more time to shop safely.
But, after last time, the wallet-friendly chain has added more night time security staff - increasing numbers by almost 70% to help manage customer queues.
Primark UK retail director Simon Gibbs said: “The safety of our employees and customers remains our highest priority.
"The ability to stay open through the night has meant more shoppers can shop safely with us over the festive season."
He added: “We would like to thank customers for their continued cooperation on our social distancing policy and remind them to be considerate of our safety measures, and of others, both while queuing outside and in-store.”
Primark has put extended shopping hours in place across its stores ahead of Christmas in an effort to let more people shop without overcrowding stores.
Health and safety measures in place at stores include strict social distancing protocols, limits on the number of customers allowed in store at one time and mandatory use of face coverings in queues and in store.
There are also hand sanitisation stations at store entrances, Perspex screens and cubicles at till points and increased in-store cleaning.
Primark UK stores operating overnight shopping on 18 December:
- Trafford Centre
- York Monks Cross
- Leeds White Rose
- Bluewater
- Lakeside
- Birmingham Fort
- Meadowhall
- Gateshead MetroCentre
- Charlton
- Braehead
- Middlesbrough
Primark will also Tweeting updates about queue levels on at these branches from 8pm on 18 December to 8am on 19 December - including waiting times.
