There's no doubt, many shoppers would be green with envy if their friends boasted about the purchase of Dyson's cutting-edge hairdryer.
But with a hefty £299 price tag, it's out of reach for many.
Now, an unlikely dupe is on the market at Primark - and fans are raving about its bargain £12 price tag, according to Mirror Online.
One savvy shopper posted her find in the Primark Haul group on Facebook which sparked further comments from others claiming they also love the bargain hair styling tool.
One Facebook user wrote in the group: “Just want to say the rumours about this hairdryer are so right. It dried my hair fully and faster than any other I’ve owned - 3 minutes top it took.”
The Primark hairdryer has also been doing the rounds on TikTok after one user claimed it dried her hair in five minutes, and is just as good as Dyson’s Supersonic £299.99 model.
The TikToker's followers were equally impressed with her video receiving over 100,000 likes and thousands of comments from fans keen to get their hands on the bargain dryer.
“I’m getting one,” wrote one, with another adding, “I need this!”
The miracle hairdryer is part of a range designed by the Kardashians' hairstylist Andrew Fitzsimons who first launched his product range in-store in February 2020, and since then the range has been a total sell-out.