Ping! A press release has landed in Monkey’s inbox, forwarded by the travel writer James Ellis, from eConnectcars, which bills itself as “a London chauffeur-driven car service using all electric vehicles”.
The marketing pitch is best described as, um … a work in progress, as you can see below:
Subject: New green chauffeur service eConnect clinch 3 awards in first year
I am writing to you from (name of company) (URL of company) to let you know about (our product, new launch, event, award etc). It is (launching, starting, appearing, on sale etc) from (insert date) and is available from (insert brief description). Don’t hesitate to get in touch if you want more information.
On (x date), (company name) (company URL) is (details of news – eg launching a new product, holding an event, won an award, new person starting a job).
Insert line indicating why it is ‘news’ and what makes it interesting e.g. first time product/event, new launch, celebrity involved, award received)
Insert line on what sets you apart – any personal angle or interesting facts/statistics?)
Other key points – list (bullet points) and other areas of interest – maximum 5 points)
(Insert prices and availability. Include stockist details if appropriate or location and timing of event)
Please let me know if you use this story.
Perhaps the email is a surrealist comment on the impersonal, commodified nature of modern communications between hacks and flacks? However, since a further, more fully formed version followed a few minutes later, Monkey thinks this is probably not the case.
eConnectcars uses the tagline “be driven” ... to distraction, by your comms team presumably, in this instance.
Please let Monkey know if anyone uses this story.
Best EVER PR pitch. See attached pic.twitter.com/XU2HTQ7Wma
— James Ellis (@worldofjames) January 6, 2015
H/T: travel writer James Ellis.
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