Adam Kamani, the co-founder of PrettyLittleThing, has announced a £5m investment into his property portal app.
MoveStreets is the 'swipe right to like' app which has already matched more than 70,000 people with a home to buy or to let.
Mr Kamani has pledged a £5m technology investment and selected fellow Manchester-based company Apadmi as MoveStreets’ development partner.
READ MORE: PrettyLittleThing co-founder's property group unveils £50m homes plans
The team at Apadmi, headed by CEO Garry Partington, will focus on iOS and Android app development to scale the MoveStreets app at "pace and to architect, refresh and innovate via a 12-month roadmap".
Apadmi’s client portfolio includes Domino’s Pizza UK & Ireland, Co-op, SailGP, Wattbike and Chelsea FC.
Joining Mr Kamani, who is the company's CEO, is Craig Burton as chief operating officer and Mahesh Patel as chief financial officer.
Mr Burton has led operations and technology divisions from start-ups to global organisations for over 25 years including a team of 300 people at SG Digital, a division of Scientific Games Corp, plus the Football Pools and BetFred where he was group IT director.
Mr Patel is a chartered accountant and is also CFO at the Kamani Family Office.
Mr Burton said: "The MoveStreets app is improving the way that homebuyers and renters search for property – it’s simple, it’s easy and it’s fun.
"We came to market with the first 'swipe right' property app, but the potential to grow, disrupt and add more and more new features provides even greater opportunity to be truly innovative. Of course, this is not something that traditional property portals are exactly renowned for.
"We are impressed with Apadmi’s digital product credentials, their impressive client portfolio and clear passion for mobile technology. And it was a bonus to find a Manchester-based partner that aligns with our own values of quality and speed."
Mr Partington added: "Apadmi is delighted to be partnering with MoveStreets to create digital products that truly innovate. MoveStreets is the perfect example of a company that is empowering users and appealing to a new generation of house hunters to make searching for property fun and fast, and we are truly excited to be partnering with them."
