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Birmingham Post
Birmingham Post
Business
Jon Robinson

PrettyLittleThing, MyProtein and Playstation PR agency to open New York office

A Manchester PR agency, which works with the likes of PrettyLittleThing, MyProtein and Playstation, is to open a New York office.

Founded by Carrie Rose and Stephen Kenwright in June 2019, Rise at Seven already has bases in Sheffield and London while its clients also include Odeon, Game and Missguided.

The move will be led by Carrie Rose, who serves as the company's chief executive, in April.

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She said: "Our US presence is growing exponentially and I cannot wait to get out to the states to supercharge our growth.

"Recently, we formed the Rise at Seven Group, and building an office in the heart of the American advertisement world is exactly where Rise at Seven belongs.

"This summer, I was in New York, and one morning I was pitching to a US brand. I sat on the subway on the way to a café to take the pitch, and the brand we were about to pitch to was right in front of me on the subway ads, and screaming out that this is the city for us.

"We’ve rapidly grown Rise at Seven US from our living rooms in the UK, and are ready to build a solid foundation and team in NYC.

"We’ve run US campaigns for American clients, expanded our clients to the states and run US brand-focused activations for brands like MyProtein and PrettyLittleThing.

"The expansion is fully underway, and we don’t even have an office yet. Imagine what we can do once we’re all moved in."

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