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Evening Standard
Evening Standard
Entertainment
Bonnie McLaren

PrettyLittleThing co-founder offers to pay for The Traitors' Faraaz Hajj pilgrimage

The co-founder of PrettyLittleThing has offered to pay for The Traitors’ Faraaz Noor to take his family on their dream pilgrimage to Hajj.

The reported billionaire, 37, said on social media he would “love to send Faraaz from Traitors and his family to Hajj”.

At 24, Kamani co-founded fast-fashion giant PrettyLittleThing with his brother Adam which in May 2024 had an estimated wealth of $1 billion (£797 million).

During his time on the show, Noor said his goal, if he won the final, would be to take his family on the religious trip.

“For me, being Muslim, Hajj is one of the pillars of Islam,” he said.

“Completing that pilgrimage in Saudi, going to Mecca. If I was to win the money, I’d love to be able to treat the family and all of us go as one.

“Without them I wouldn’t be anything, so I just really want to treat them,” he said.

He then joked if there was any remaining money, he “wouldn’t mind another motor”.

Noor didn’t take home the prize money, as Traitors Rachel Duffy and Stephen Libby split the £95,750 fund.

But speaking to the BBC this week, the reality TV star said he still hopes to take his family on the trip.

“Inshallah, one day I’ll be able to hopefully take them to Hajj or even complete Umrah,” he said.

“I’m looking forward to that.”

The Traitors winner Rachel Duffy announced the death of her mother earlier this week (PA Media)

Duffy had planned to spend the money making memories with her mother, Anne, but, sadly, Duffy announced on Tuesday she had died aged 70.

“We are heartbroken to share the passing of our beautiful wee mummy,” she wrote on her Instagram Story.

“We kindly ask for privacy as our family grieves during this difficult time.”

The 42-year-old revealed on the show that Anne was diagnosed with Parkinson’s in her forties and then dementia.

Duffy had revealed to her fellow contestants: “Mummy was just 47 when she was diagnosed with Parkinson’s, four years older than I am now, and faces dementia, but still amazes me and my family every single day.

“I just want to create memories with her while I’m still lucky enough to have her, and to create memories with my kids, because they just love their nanny.”

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