Umar Kamani, chief executive of PrettyLittleThing, went on a huge Twitter giving spree yesterday - offering people their own Christmas miracles.
The fashion boss decided to make people's wishes come true as he traded work attire for a Father Christmas outfit to hand out presents.
For one hour only, starting at 5pm, Kamani used the #PrettyLittleWishes hashtag to reward those he felt needed some help, Manchester Evening News reports .
And what he gave out was stunning - from clearing people's debts to holidays to help for cancer treatment, and it's fair to say people were impressed.
One lucky recipient replied: "THIS IS THE BEST POST DINNER POST-NAP TWEET I HAVE EVER WOKE UP TO! AM I STILL DREAMING? Omg thank you SO much!!!! My dream is made!!"
He cleared a student's £900 overdraft so she could stop worrying and start focusing on her studies...
He offered to donate £1000 towards somebody's aunty's cancer treatment...
He paid for friends to go on a Home Alone-style holiday to New York...
He sent a hospital patient a £500 voucher to help her buy some loungewear while she focuses on getting better...
He even sent a single mum some money so she could spoil her little one...
It's not the first time Umar has excited Twitter with his #PrettyLittleWishes hashtag either.
Earlier this month he amazed everyone by promising to pay off somebody's entire overdraft, and touched hearts by organising a weekend-long trip to Disneyland Paris for a four-year-old boy battling leukaemia.
So, be your wish big or small, it's probably worth making sure you keep an eye on it in case he starts again.
