Discount fashion website Pretty Little Thing has been slammed for selling a "useless" bedazzled face mask
The online retailer was mocked for its Black Diamante Fishnet Mask with shoppers ridiculing the product on Twitter and many branding it "ridiculous".
Images taken from the Pretty Little Thing Website show the £10 mask as worn by a model and it is made from a fishnet style material, with rhinestones dotted across the front.
The "statement mask" provides absolutely no coverage over the mouth or nose, leading many to criticise the design.
Among those to question the product was Twitter user Imogen Jayde from Shrewsbury, Shropshire.
She posted a photo of the face mask saying: "Think PLT missed the point."
Her tweet, which has been liked more than 20,000 times, prompted many others to slam the item.
Maddy Heritage from Tamworth, Staffordshire wrote: "Face mask but make it useless."
Emma Pharoah from Welwyn Garden City, Hertfordshire, retweeted the image saying: "PLT are really f* up atm aren't they?"
One user named Eden Loise fumed: "Companies who see masks as a trend rather than a necessity in helping prevent thousands of people dying. What is this @OfficialPLT, wise up."
And another user from Glasgow named Rebekah dubbed it: "The most useless thing I've ever seen."
Pretty Little Thing advertised the "glam mask" as a "statement" item, and does not appear to state anywhere on their website that it is to be used for personal protective purposes.
The face mask seems to have now been removed from the website but a similar, multicolour version remains listed, but is out of stock.
The backlash comes after it was announced this week that face masks will be mandatory in shops in England from 24 July.
The coverings are already a requirement for shoppers in Scotland.
