Hurtin' so bad. Photograph: AP
As we have said before on the blog Comic Relief presents us with a bit fo a dilemma. Naturally, as jaded hacks we respond with caustic cynicism to unalloyed jollity. But we also constantly monitor our sophisticated bandwagon detecting equipment - otherwise known as a television - in case something goes past that needs jumping on. And, of course, we love a good cause.
The ubiquity of Comic Relief antics on screen was raised at one of our weekly news conferences and it took a very hard wring of the editorial sponge to get a few drops of milk of human kindness. Of course, you have to love it. Charity. Come on!
Dutifully donates money.
But wasn't it once just one day? When did the Comic Relief mission creep set in?
An idea from the newsroom (we hope you are reading BBC commissioning Czars): charity scheduling Fame Academy, in which viewers get to vote against the celebrity cameo/special one-off programme they would least like to see broadcast. Pledge a tenner and ban all EastEnders cast members from singing.
The blog meanwhile, ever keen to foster grassroots homegrown UK blogging trends, is chipping in to Troubled Diva's Comic Relief Blogger's Disco charity playlist. Nominate a tune, and the Diva will make a donation.
In recognition of our mean spiritedness, and because we have been humming it all week, we request 'Love to Hate You' by Erasure.