Pret A Manger will be handing out free croissants on Friday afternoon to "reward customers completing Veganuary".
To get one you need to head to a participating Pret or Veggie Pret shop between 3pm and 4pm, and tell them the secret password, which will be shared on Pret’s social media channels, Wales Online reports.
In return, you'll get one of Pret's new vegan Very Berry Croissants - which the chain said have become been a huge hit with customers since launching in early January, outselling the non-vegan jam croissant it replaced by more than two-to-one.
The Very Berry Croissant uses margarine and sunflower oil to re-create the buttery, light texture of a traditional croissant. The pastry is then filled with a sweet berry compote and finished with a sprinkling of sugar.
Vegans and non-vegans alike have already shared their love for the product on social media.
One Instagram user writing: "OMG I tried this the other day and it was amazing, didn’t even realise it was vegan!" and another commenting: "I’ve been missing pastry that’s lovely and tasty."
The password will be revealed on Pret’s social media accounts over the next couple of days @Pret on Twitter; Pret A Manger on Facebook and @Pret on Instagram).
You can find your nearest Pret shop using the online store finder tool.
