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The Guardian - UK
The Guardian - UK
Business
Monkey

Press releases: just a tissue of lies?

Monkey's press release of the week, reprinted in full for your pleasure. If it's an April Fool then they're too late – it arrived in Monkey's in-box this afternoon.  

" Jenson Button isn't the only one celebrating this week as SCA set F1 world record

Staff at SCA Tissue Europe's head office in Bedfordshire recently celebrated a global product launch with an attempt at a new world record. As they emerged from a day-long meeting they were surprised to find a replica F1 car and a Guinness World Record adjudicator waiting for them in the hotel lobby!

Each delegate was handed a Tork 530 cloth, allocated a small section of car and was set to work. As the clock started 63 people were in contact with the car and polishing furiously!

For the attempt to be valid no one had to break contact with the car during the obligatory 60-second record window. As the clock stopped and the adjudicator confirmed their success a volley of cheers went up along with the specialist polishing cloths!

The team is now looking forward to seeing themselves in the new edition of the Guinness World Records Book due to be released on 27April."
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