Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
World
Rafael Behr

Press release spam: Leo Sayer's big move

Journalists get a lot of press releases from hopeful companies trying to leverage some tenuous connection to current events or D-list celebrities to get a bit of publicity. Usually they are vapourised without a second look. Sometimes they turn up as news stories in Metro. But every now and then we get one that is so charmingly desperate - so jaw-droppingly unnewsworthy - that it deserves to be aired just for the chutzpah of trying. Like this one, from a removals company:

NEWS RELEASE: LEO SAYER MOVES TO AUSTRALIA After a remarkable career in the music industry in the UK, Leo Sayer has decided to move to the sunnier climate of Australia. Such a decision takes a bit of courage, but is only really the beginning of the process. The logistics of relocating his home and studio would be complicated – it was not something he wished to embark upon himself so he looked for a removal company which could manage the whole project and take the weight off his shoulders ...


We'll spare you the remaining seven paragraphs.

Updated 14:09. Breaking News.

Now there is a picture of Leo Sayer in a box.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.