President Joe Biden recently participated in a joint interview with former presidents Bill Clinton and Barack Obama on the comedy podcast 'Smartless,' hosted by actors Jason Bateman, Sean Hayes, and Will Arnett. This unconventional choice reflects Biden's media strategy as he gears up for a crucial reelection bid amidst significant challenges facing democracy.
The Biden campaign is strategically focusing on interviews with outlets that cater to specific constituency groups, with the belief that engaging with local media will yield electoral benefits in November. Michael Tyler, the Biden campaign communications director, emphasized this approach.
While Biden has been actively engaging with various forms of media, he has been more hesitant to grant one-on-one interviews to national press outlets compared to his predecessors. This reluctance may stem from his dissatisfaction with how the press has covered him and his campaign.
By prioritizing non-traditional media platforms and bypassing the Beltway press, Biden has maintained direct communication with voters while avoiding intense scrutiny on sensitive topics such as his age. Tyler highlighted that these alternative interviews focus more on substantive issues that resonate with voters, rather than the typical Beltway narratives.
Overall, Biden's media strategy underscores a shift towards engaging with diverse media outlets to connect with a broader audience and convey his message effectively. As the election approaches, the president's approach to media engagement will continue to evolve, reflecting the changing landscape of political communication in the digital age.
