Chances are, if you’ve scrolled on Instagram or TikTok lately, you’ve probably spotted it amongst the GRWMs and memes. ‘It’ being a chic, pastel-hued can that is being sipped on by your favourite celebrity or influencer (Sophie Habboo, Ashley Graham, and Millie Mackintosh, to name just a few).
Of course, we’re talking about TRIP, the cult favourite drink brand that’s been getting some serious love online.
While flavours like Lemon Basil and Elderflower Mint are already fan favourites, the brand has just brought out a new flavour under its ‘Mindful Blend’ banner: Wild Strawberry.
Created in partnership with mental wellbeing app Calm, TRIP’s Wild Strawberry drink has been a viral hit.
Not only was it the largest food and drink launch in Europe on TikTok, but it’s now the best-selling drink on TikTok Shop. Oh, and it already has dozens of five-star reviews with people praising it for being ‘refreshing’ and ‘relaxing’.
So, what’s so great about TRIP’s Wild Strawberry drink? It’s part of TRIP’s Mindful Blend range, which the team spent 15 months researching to create a lightly sparkling drink infused with science-backed ingredients.
In each of the Mindful Blend cans, you can expect 120mg of magnesium citrate, which is around one-third of your daily recommended dosage. It also contains Lion's Mane, with a long history of use in traditional herbal medicine as well as botanicals, Lemon Balm & Chamomile.
“We’ve chosen ingredients and adaptogens from nature, most of which have been used in traditional Ayurvedic or Chinese medicine for centuries,” the brand reveals. “Each ingredient works with your natural body’s systems in different ways.”
It’s the Calm collaboration that’s truly exciting, though, as every can of TRIP’s Wild Strawberry flavour comes with a free three-month Calm premium membership.
This means that customers can access the app’s suite of tools to manage stress, help them sleep better (who doesn’t want Harry Styles to read them a bedtime story?), and be more mindful throughout the day.
If you like the sound of that, you can find TRIP at Sainsbury’s, Tesco, Waitrose, M&S, Selfridges, and Ocado, or you can shop it straight from the source at TRIP’s website right here.
Just take a deep breath, hit ‘add to cart’....And breathe out.
TRIP Wild Strawberry
If you already love TRIP’s CBD-infused range of sparkling drinks, may we suggest you try their Mindful Blend range?
These fruity blends are infused with magnesium and lion’s mane to aid sleep and improve brain function.
The new Wild Strawberry flavour was made in collaboration with mental wellness app Calm, and right now every can comes with a free Calm premium membership.
Buy now £18.00, TRIP
