He's the current Golden Boot winner, he's featured amongst the Premier League's top five scorers in each of the last three seasons and he's called time on his international career to concentrate on club football.
Yet Jamie Vardy is way down in seventh place in this season's betting to carry off the Golden Boot.
Like most bookies thepools.com, Britain's oldest established football betting platform, has usual suspects like Mo Salah, Harry Kane, Pierre Emerick Aubameyang, Sergio Aguero and Raheem Sterling higher up the betting than the consistently lethal Leicester marksman.
Even Chelsea new boy Timo Werner is rated at 10/1, despite no player ever having won the Golden Boot in their debut season in English football ( Arsenal ’s Pierre-Emerick Aubameyang came close in 2018/19 mind, Mo Salah pipping him to the Golden Boot by virtue of having more Assists).
Maybe it's Vardy's age which counts against him.
He's 33, but is still very much Brendan Rodgers' main man up front and likely to play whenever he is available.
And he's consistent.
Jamie Vardy – Premier League record:
2019/20 – 23 goals (1st place – Golden Boot)
2018/19 – 18 goals (5th)
2017/18 – 20 goals (4th)
2016/17 – 13 goals
2015/16 – 24 goals (joint-2nd)
Thepools.com pay EW on the first four places at 1/4 odds, so Vardy has to be considered in Golden Boot betting.
So where else for value?
Fulham forward Aleksandar Mitrovic is a huge 80/1. He was The Championship's leading marksman last season with 26 league goals but the Premier League is no alien territory to him.
He scored a respectable 11 goals for The Cottagers when they were relegated in 2018/19.
Still only 25 years old, Fulham's penalty taker and with a habit of hitting the ground running - he scored for Serbia against Russia this week, scored seven in his first eight last season and six in eight the previous season - that price of 80/1 may not hang around for long.
So what about the usual suspects?
Mo Salah has seen his season by season tally decline from the astonishing 32 goal campaign of 2017/18 to 22 and then 19 least season, as Liverpool spread their goals around. Team-mate Sadio Mane also suffered from the same trend, dipping from 22 to 18 last term, but both remain solid EW tips.
Arsenal striker Pierre-Emerick Aubameyang is surely too long at 6/1, having been pipped by one goal last season and sharing top billing in his debut season in English football?
While Southampton's Danny Ings is another very, very tempting long shot at 20/1.
Timo Werner has the potential to emulate Aubameyang's successful switch from Bundesliga to
As for Chelsea’s star signing, Timo Werner has a Season Goals spread of 16.5-18 , compared to his 19.5 Bundesliga goals average across 4 seasons with Leipzig, and the 28 scored last season.
In general, over the last decade in the Premier League, 17+ goals have been enough to put a player in with a chance an Each Way place payout.
The last two Premier League seasons have been particularly prolific, though. In 2018/19, the top four players all scored 21+ goals. Followed last time out in 2019/20 with the top four all finding the net 20 times or more.
Last three seasons
23 Vardy, 22 Aubameyang, Ings, 20 Sterling, 19 Salah, 18 Kane, Mane
22 Salah, Aubameyang, Mane, 21 Aguero, 18 Vardy, 17 Kane, Sterling
32 Salah, 30 Kane, 21 Aguero, 20 Vardy, 18 Sterling.
Premier League Top Scorer betting
Mo Salah 9/2
Harry Kane 11/2
Pierre Emerick Aubameyang 6/1
Sergio Aguero 13/2
Timo Werner 10/1
Raheem Sterling 11/1
Jamie Vardy 14/1
Sadio Mane 16/1
Marcus Rashford 16/1
Anthony Martial 18/1
Bruno Fernandes 18/1
Gabriel Jesus 18/1
Danny Ings 20/1
Raul Jimenez 28/1
Tammy Abraham 33/1
Mason Greenwood 33/1
Alexandre Lacazette 40/1
Roberto Firmino 40/1
Kai Havertz 40/1
Hakim Ziyech 50/1
Christian Pulisic 50/1
Richarlison 66/1
Dominic Calvert-Lewin 66/1
Kevin De Bruyne 80/1
Aleksandar Mitrovic 80/1
Olivier Giroud 80/1
Chris Wood 80/1
Son Heung-Min 80/1
