The Premier League -- the highest level of professional soccer in the United Kingdom -- alongside its 20 teams have decided to outlaw gambling sponsorships at the front of matchday shirts following the 2025-26 season.
It’s the first league to administer the ban voluntarily, with Italy’s Serie A and Spain’s LaLiga both having a similar ban driven by government legislation. The league’s decision undercut the UK government’s review of gambling laws that is expected to be published later this month.
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Eight of the Premier League clubs currently have gambling sponsorships that will have to be phased out from the front of jerseys in the next three years including Newcastle United and West Ham United. The deals are valued at about £60 million per year ($75 million), though teams will be given the next few years to secure new sponsors.
Eight of the Premier League clubs currently have gambling sponsorships that will have to be phased out from the front of jerseys in the next three years including Newcastle United and West Ham United. The deals are valued at about £60 million per year ($75 million), though teams will be given the next few years to secure new sponsors.
Gambling sponsors will not be completely prohibited from advertising on Premier League clothing as the sleeves are still fair game. Teams could also still include gambling advertisements on LED boards on the pitch.
The Premier League’s statement on Thursday included that it will work with other sports on a “code for responsible gambling sponsorship.”
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