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Daily Mirror
Daily Mirror
Sport
John Cross

Premier League agrees lucrative new US TV rights deal worth £2billion

The Premier League has signed a stunning new $2.7billion (£2bn) six-year broadcast deal with NBC Sports.

The US broadcaster will show 380 games each season and it is a remarkable coup for Prem bosses and an incredible cash boost for the 20 clubs.

NBC Sports took over the rights in 2013 but this is a huge deal - the domestic deal is £5billion over three years - and will help bail out some of the huge losses incurred because of the global pandemic.

Premier League chief executive Richard Masters will see this as a game-changing deal with other overseas rights still to be announced, including in India, Australia and New Zealand.

Masters said: “We are delighted to announce our new US broadcast deal with NBC Sports, who have been brilliant partners for the Premier League over the last nine seasons.

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“NBC Sports has significantly strengthened the popularity of the League in the United States in that time through its fantastic coverage and promotion.

“NBC Sports’ Premier League Mornings programming is now a real institution among supporters in America, with fans getting up early to come together and cheer on their favourite club, week in, week out.

“It’s an exciting time for football in the US and we look forward to continuing to work with NBC Sports to bring our competition to even more fans over the next six years.

“Interest in the Premier League is going from strength to strength and it is great to see the growing global demand to watch our matches and engage with the League.

“Our international and domestic broadcast revenues over the next cycle will give stability and certainty to the game as a whole, which is particularly important as football recovers from COVID-19 losses.”

Pete Bevacqua, NBC Sports Chairman, added: “This new agreement is also a testament to the hard work of production, marketing and other areas of our company.”

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The Premier League also boasts they will invest £1.6billion of broadcast cash into the EFL, non-league clubs and the grassroots game over the next three years.

They have pledged an £20 million will be paid to EFL League One and League Two clubs this season. A new package of £5 million extra will support clubs in the top-three National League divisions until 2025.

Masters added: “We are proud to provide more investment into our football pyramid than any other football league in the world.”

Meanwhile, Australia's Optus Sports network has secured a six year deal for the Premier League rights and the FA Women's Super League will also be shown on the channel for another two years.

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