Pregnant Jemma Lucy shocked fans as she took to Instagram to advertise a pay per view adult website featuring x-rated pictures and videos of her.
Jemma, who is expecting her first baby later this year, posed up in a plunging and sheer bodysuit to promote the service.
"Sign up now," the heavily-tattooed star told fans. "Speak to me and get daily vids and pics."
After sharing the saucy selfie, Jemma was inundated with comments.
"How do you still look so good preggers?" one fan asked her, while another dubbed her 'perfection.'
Over on the mum-to-be's Instagram story, things got more racy still as Jemma posed totally nude.
The curvy starlet lay sprawled on a bed with only a strategically placed bed sheet and some emojis covering her modesty.
She again encouraged her 600,000 followers on the site to follow the link to her private page to view more.
Pregnant Jemma Lucy shows off butt lift as she works out with growing bump
In the next video on her Instagram story, the mum-to-be Jemma showed off some adorable pink baby clothes she'd been gifted.
Jemma announced she was expecting her first baby in January, but refused to comment on who the father is.
The Celebrity Big Brother star said the first few weeks had been a nightmare and she wasn't sure if she wanted to keep it.
"When I found out I was pregnant I was completely in shock," she told the Sun . "I didn’t know what I wanted to do at first.
"I don't think you can ever really prepare yourself for the change that it brings to your life, and even more so when it's not planned.
"Having thought about it for ages, I just thought it's the right thing to do to keep it.
"But the first three months were the hardest, I’m not even joking, they were the hardest times of my life."
