It appears that Capri is proving to be a hot spot for that Italian summer we've all been enjoying. First came word that Colombian fashion designer Silvia Tcherassi had created a special capsule only available on the Italian island. Now Prada is turning its summery advertising campaign into a destination with a Days of Summer installation you have to see to believe.
Nestled at the Lido del Faro beach club, the Italian fashion house's most recent ads come to life. The pastel-colored wooden gozzo boats that cradled Hunter Schafer and Kendall Jenner as they held onto the latest Prada It bag like life preservers are currently resting in the waters of Punta Carena bay. You can also find them on the sand, perfect for snapping Instagram images. The vessels even serve as ice cream stations and a place to pick up the brand's boondoggle kits boasting its colorful ropes that run throughout the collection. There's also a floating Prada platform that can best be appreciated from above.
The Prada Days of Summer installation runs until July 13. Capri not on your vacation itinerary? You can still check out the boats at select Prada boutiques.
