House music provided the rhythm in exploring the 400m² Prada boutique at Iconsiam.
Hosted by Prada Thailand manager Piyarat Chavananand, the store opening and cocktail event was presided over by Prada Asia Pacific CEO Armando Tolomelli and Iconsiam director Chadatip Chutrakul.
The design features a sequence of white vertical blades and large windows revealing the retail space, whose display areas are embellished with a bas-relief decoration on the walls depicting iconic Prada prints.
Under the new store concept, furniture from Miuccia Prada's private collection have been shipped to Bangkok and placed on the black-and-white marble chequered floor.
Guests could take a seat and made themselves at home at the new Prada address.
