Launched in September in Paris, the Prada Glow pop-up store series has landed in Bangkok at Central Embassy.
Sumptuous airiness inspires the retail space, energised by a dynamic play of light and colour. The sophisticated projections and chromatic lighting effects with changing colours run through every element, where the geometry of the Prada triangle logo is the fulcrum.
Referring to celebrations and encounters, the inviting atmosphere enhances the experience in discovering Prada's special collection. Garments merge the archetypes of day and evening. Embroidery and exquisite details challenge conventions for everyday use, the tuxedo's satin stripe lends itself to functional designs, while menswear pieces become part of a woman's wardrobe.
The Prada Glow pop-up store will remain at Central Embassy until Dec 12. Other locations in the region include Paragon shopping mall in Singapore, from Dec 3-31.
