Prada will join a growing group of fashion designers who have pledged to no longer use animal fur for their designs.
The Italian fashion house said its designs and products will be fur free starting from its spring/summer 2020 women's collection, with an eventual phase out of existing fur products.
Prada co-chief executive and head designer, Miuccia Prada, said the Prada Group, which includes Miu Miu and Church's, "is committed to innovation and social responsibility."
He added: "Our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with (Italian animal rights organisation) LAV and the Humane Society of the United States - is an extension of that engagement.
"Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products."
Prada has previously made clothes by using rabbit, fox and mink fur.
The fur free policy was praised by the Fur Free Alliance, whose chairman, Joh Vinding said: "The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers' changing attitudes towards animals."
British brand Burberry announced it would no longer use fur last September, and in the same month, London Fashion Week announced that no fur would be featured in any collection.
Other designers to halt its use include Gucci, Versace, Chanel, Coach, Michael Kors, and Jimmy Choo.
Mark Oaten, chief executive of the International Fur Federation trade body, was clearly not impressed with Prada's decision. He said: "I am surprised that a brand who care about sustainability are banning a natural product like fur.
"Now Prada customers will only have plastic fur as an option, which is bad for the planet. I urge Prada to think again and trust its own consumers to decide if they want to buy real or fake fur."
