Police Scotland have launched a new campaign that aims to tackle sexual violence against women by focusing on how men can change their behaviours.
The initiative is called "Don't Be That Guy" and addresses common phrases and behaviours that often make women uncomfortable.
In the video, which was released yesterday, a series of male actors talk to the camera and ask, “ever called a girl ‘doll’?”, “stared at a woman on a bus” or, “said to your mate, ‘I’d do that’”.
It goes on to challenge the way some men compliment women “and then wonder why they didn’t get a thank you”, send unsolicited nudes or “guilt-trip women” into thinking they owe men something.
Other actors in the video are asking: “You ever get her three shots in a row, hoping you’d get a shot of her?
“Then what? Bundled her wasted into a taxi, and took her back to yours?”
The video then concludes with this powerful statement: "Most guys don’t look in the mirror and see a problem, but it’s staring us in the face.
"Sexual violence begins long before you think it does. #DontBeThatGuy.
The campaign has been praised by Scotland's First Minister Nicola Sturgeon as she tweeted the video encouraging men to watch it.
She wrote: "This new campaign from @PoliceScotland is powerful and important.
“I’d ask all men to watch this film - and then encourage your sons, fathers, brothers and friends to do likewise. @ThatGuyScotland.”
Launching the campaign, Deputy Chief Constable Malcolm Graham, Police Scotland said:" It’s time that we men reflected on our own behaviours and attitudes – and those of our friends, family and colleagues - towards women in order to prevent rape, sexual assault and harassment.
“We want all women to be free to live their lives without worrying about their safety.
“Women are not responsible for the sexual offences committed against them and should be able to go about their daily lives without worrying about being sexually harassed, assaulted or raped.
“It’s up to men to step up, to not be 'that guy' and to stop sexual offending before it starts.”
It comes amid growing concerns about women's safety.
The kidnap, rape and murder of Sarah Everard at the hands of a then-serving Metropolitan Police Officer who used his position to snatch sparked fears that women can no longer trust the police to keep them safe.
The Met Police's reaction has also come under fire as officers recommended women to “flag down buses” if they felt uncomfortable with an officer, or ring the police to check if someone was a real cop.
Furthermore, the government has also refused to make misogyny a hate crime.
And Dominic Raab also recently failed to define what misogyny means.
