Poundland staff will get an extra week's holiday in recognition of their hard work so stores could remain open during the coronavirus outbreak.
About 700 of the chain's 800 branches stayed open because of Poundland being classified as an essential retailer.
The discounter has also doubled staff discounts, and announced it will definitely be closed on Boxing Day as well as Christmas Day this year, reports MirrorOnline.
Staff also have access to temporary outlets especially-designed for them in its warehouses, so they can easily get hold of essential household items.
Poundland has also introduced new measures to protect staff at work - including perspex screens at checkouts, limited numbers of customers in store and fewer tills open to keep up social distancing among shoppers.
There is also more access to hand sanitiser and restocking shelves will only happen when the doors are closed.
The benefits were explained by boss Barry Williams in a video posted online.
"Sometimes saying thank you isn't enough, so we're going a lot to support our colleagues as well," he said.
"Whether that's doubling the discount on all the products that you can buy from us through our colleague discount scheme, providing extra holiday - all colleagues are getting an extra week's holiday because of the service they've provided - an extended break to spend with their families and loved ones at Christmas."
He added: "It really is important that we thank them for everything they’re doing."
Earlier this month Poundland said it would temporarily close 100 branches with staff put on furlough during the coronavirus outbreak.
Even though the shop counts as an essential retailer, customer numbers have fallen at some branches during the Government's lockdown.
As a result, the company said it was putting 100 branches into "hibernation" until the crisis has resolved and people are free to work and shop again as normal.
Staff will be moved to nearby stores to help keep up with demand where possible, while others will be put into furlough.
