Poundland is bringing in a new pricing structure for its products, as it moves away from its famously simple labelling.
Some stores now have a permanent product range priced at under £1.
More controversially, the budget high-street retailer will also be trialling products priced above £1.
Manchester Evening News reports the move the move is the latest stage in the family-favourite store’s shift from operating as a "single price retailer" - which will pave the way for more products in high demand with customers.
A pilot scheme is currently being tested across stores in the Midlands, where items such as Colgate Toothpaste and Napolina Passata are being sold for 75p.
The pilot is also experimenting with selling ranges priced at £1.50, £3 and £4, with brands such as Aussie Shampoo, Elvive Nutrigloss and John West tuna included.
Speaking about the changes, managing director Barry Williams, said: "We promise customers amazing value and we are committed to fulfilling that promise on the widest range of items.
“While three quarters of the products we offer will still be £1, it's important we look to broaden our ranges elsewhere, whether above or below £1.
“Our customers are among the savviest in the country. We know that and it's why we're moving at the pace they dictate to become the simple price retailer they want us to be.”
The store started selling products priced at £2 and £5 back in 2017 – a move which proved successful with shoppers.
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