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The Independent UK
The Independent UK
Zlata Rodionova

‘Post-Covid, we all want to be healthier’: How vegan brand Meatless Farm is changing habits for good

Photograph: Meatless Farm
M

orten Toft Bech isn’t likely to make the jump to a vegan diet anytime soon.

The founder of plant-based food brand Meatless Farm believes in a more moderate, flexitarian approach.

He tells The Independent: “If you make a big effort, cook a leg of lamb for dinner and I am invited to your house, I’ll have a little bit of meat. I have a relaxed approach to it and my goal is not to kill the meat industry.  

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