Positive Trend Continues As CBS Reports 13% Increase On Last Year's Viewing Figures

Keegan Bradley hugs his family on the 18th green at the Travelers Championship.

The last Signature Event on the PGA Tour for 2025 took us to TPC River Highlands in Cromwell, Connecticut, which hosted the Travelers Championship.

Still seeking his first win in America, Tommy Fleetwood had a one shot lead heading into Sunday. However, he was left heartbroken once again, as Keegan Bradley lifted the trophy thanks to an incredible birdie on the last hole, with seemingly every spectator pushing him to victory.

(Image credit: Getty Images)

Bradley wasn't the only success story to come from last week's tournament, though.

CBS reported incredible viewership figures for Sunday, citing its second most-watched final round of the Travelers Championship in 22 years.

It's CBS' best coverage of the tournament since 2021, averaging 3.519 million viewers and peaking at 5.435 million. This is an increase of 35% from last year.

Golf is very much trending in the right direction and the network has seen increased viewership numbers throughout the season too.

Golf on CBS is averaging 3.328 million viewers this season to-date, which is up 13% from last year. It is also the highest average since 2018.

Signature PGA Tour event viewership is also up 19% from last year, averaging 2.742 million viewers.

It wasn't just CBS who saw their figures rise, Paramount+ also achieved its most streamed Travelers Championship ever, in what has been a brilliant year for the broadcaster.

CBS Sports delivers second most-watched final round of @TravelersChamp in 22 years: pic.twitter.com/DDHoqYWPllJune 24, 2025

Along with Signature Events, numbers also increased at this year's Masters, where Rory McIlroy finally achieved the Career Grand Slam.

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CBS reported that its final round was the most watched golf telecast on any network in seven years. It averaged 12.707 million viewers, up 33% from last year and peaked at a staggering 19.543 million.

Similarly, for Paramount+, it recorded its largest non-NFL sports day ever, as it became its most streamed golf event. It also announced triple digit viewership growth against last year.

Golf spectatorship is back on the rise, and let's hope it stays that way.