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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Portugal boosts international papers

Portugal's leading press distribution company, Vasp, has made nine leading newspapers from other countries available on Lisbon newsstands "in real time", sometimes even before they're available in their cities of origin.

For example, people in the Portuguese capital can now pick up "fresh" copies of the Washington Post, Brazil's Folha de São Paulo, Sweden's Expressen and London's Evening Standard.

This is made possible through papers using digital transmission to send page copy to Vasp, which prints copies and distributes them as quickly as they do on their home turf.

The advantages to titles taking up this opportunity are obvious. They can build international recognition while adding more copies to their headline sales. (Via Editors' weblog)

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