A family-run online tile retailer has announced 80% growth in its year-on-year revenues, with sales set to hit £8.5m by the end of 2020.
The impressive expansion has seen Manchester-based Porcelain Superstore create nine new jobs during the company's sixth consecutive year of growth.
The Wythenshawe firm supplies "inspirational" wall and floor tiles curated from around the globe including several ranges unavailable elsewhere.
Director Abbas Youssefi said: “Operationally, 2020 has been our most challenging year as the impact of the global pandemic was felt. However, we invested in our fulfilment capabilities and except for some slower weeks in April, we have kept to our growth plans and exceeded our targets.
“This includes making nine full time hires across customer service, warehousing, and fulfilment. And we are hopeful we will record sales of £8.5million by the end of the calendar year.”
It was founded by brothers Abbas, Ben and Sam Youssefi in 2014.
The 2020 year-end in August saw revenue at £6,650,000, up 80% on 2019’s figure of £3,706,000, which was up on 2018’s £2,167,000.
Abbas added: “The growth pattern has been strong and deliberate and is completely bucking the trend in the tile market right now.
“Consumer interest in home projects soared during the initial lockdown as families reallocated finances from foreign holidays to home improvement. Whether that continues remains to be seen, but as an online retailer we will continue to trade throughout the second lockdown.”
Abbas and his brothers are a second generation of tile retailers, following in the footsteps of their parents who ran a successful tile shop in Southport.
