The Entertainer toy shop will be opening its first branch in Swansea.
The shop is expected to open on Saturday, October 2, and it says it has an exciting first day lined up.
As one of the leading toy retailers in the UK, the shop offers a huge range of toys for children, including brands such as LOL, Barbie, Lego and Disney.
Read more: The massive changes in Swansea's main shopping streets since the noughties
The popular chain already has 170+ stores across the UK with a number in Wales, including Cardiff, Carmarthen, Newport, Port Talbot and Cwmbran.
After the recent closures of Debenhams , the Disney shop and a number of other high street favourites , the store is likely to be warmly welcomed by Swansea residents hoping to do a spot of Christmas shopping in town.
Lisa Hartley, Quadrant Shopping Centre manager, said: "The Entertainer is a prestigious and much-loved brand, and we are thrilled to welcome them to the Quadrant. In what has been an extremely challenging time for retail across the board, we are proud to bring a new retailer to the centre and we are confident it will become a firm favourite with children and families.
"The opening weekend sounds like a wonderful celebration and we look forward to working closely with The Entertainer to make this a great success."
This new store is one of the many new additions coming to the city which is currently undergoing a massive regeneration programme.
In 2019, the company was ranked 49th in the Sunday Times 100 Best Companies to work for. The new store will be in the unit that was once home to Menkind, opposite Superdrug
On the opening weekend, shoppers will be treated to a free gift with every purchase, and there will be a range of competitions, giveaways and lucky dip gift cards, as well as face painters, balloon artists and mascots.
Craig Lowe, events coordinator for The Entertainer said: “We are really looking forward to launching our 172nd store in Swansea. We can’t wait for our opening day on Saturday, October 2, and we would encourage everyone to come down and take part in the activities.”
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