Popular soup brand expands into frozen meals for first time

• Campbell's Chunky Soup brand is expanding into the frozen food aisle for the first time.
• The company is introducing eight new microwaveable frozen bowls, each containing up to 28 grams of protein .
• This expansion responds to a growing consumer demand for protein -rich foods, partly influenced by the use of GLP-1 weight-loss medications.
• The new frozen meals are currently rolling out nationwide and have been sighted at retailers like Walmart and Save Mart.
• Campbell's is leveraging its established Chunky brand to minimize risk and attract consumers in the competitive food market.

IN FULL

Campbell’s Soup heads to the frozen aisle with new ‘chunky bowls’