Taxi giants MyTaxi have rolled out their new rebrand, FREE NOW, today.
The taxi app changed name as part of joining the wider-mobility international “NOW” brand family.
The FREE NOW app will be operational in 100 cities across Europe, with ‘match’, the new taxi-sharing service being piloted across locations in Dublin, its first innovation for Irish passengers.
Alan Fox, General Manager for FREE NOW Ireland, said: “FREE NOW is the first service from the BMW/Daimler joint venture and the NOW group that is live – and our plan now is to develop the app to become a broader mobility provider, offering multi-service solutions in one app into the future.
“Our new ‘Match’ technology is a first step in this respect and forms part of a smart solution to better use FREE NOW’s fleet in Ireland, particularly at peak hours, offering passengers a cheaper, more environmentally-friendly taxi-sharing service.
“A pilot with Smart Dublin, our intention is to roll out FREE NOW ‘Match’ across more Dublin locations and ultimately the nation as part of our drive to offer customers a more flexible, cost-effective transport solution that really meets their needs.”
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