- Justin Bieber is reportedly releasing his seventh studio album on Friday, his first new music since 2021's Justice.
- Billboards featuring the word 'swag' have appeared in Iceland, Los Angeles, and New York City, suggesting the album may be titled 'Swag'.
- The new project is rumoured to include guest performances from Gunna, Sexyy Red, and Cash Cobain.
- Bieber shared an Instagram post displaying a potential tracklist for the album, listing numerous song titles.
- The release follows a period where Bieber became a first-time father and addressed health concerns, with his representative stating he is in a good place and working diligently on new music.
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Justin Bieber dropping surprise album this week: Everything we know