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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Poor referendum coverage ensures voter apathy

The overwhelming majority of MPs reject the idea of switching to AV. According to a YouGov poll, 76% of MPs prefer the existing first-past-the-post system. Only 9% plump for AV, while 11% would favour the single transferable vote.

These findings are likely to be in line with the public's views in tomorrow's referendum vote. There has been precious little favourable media coverage of AV over the past couple of months.

Indeed, there has been very little coverage at all. The result? Media apathy has bred voter apathy, as I argue in my column in the London Evening Standard today.

Compare the paucity of coverage for this referendum with the abundant coverage for the last one in 1975, which decided that Britain should remain part of the then European Economic Community (now, the European Union). It's a real eye-opener.

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