Hollywood studio Warner Bros has hired the outgoing Channel 4 marketing chief, Polly Cochrane, for the role of group marketing director across its UK operation.
Cochrane, who will also take a seat on the Warner Bros UK executive board, will be responsible for marketing across its film, home video, TV, digital, games and consumer products operation.
She will be responsible for a team of 44 staff and report to the Warner Bros UK president and managing director, Josh Berger.
Cochrane will take up the newly created role in April next year. Last month, it was revealed that Cochrane was stepping down as Channel 4's director of marketing after 10 years at the broadcaster.
"Polly is one of the most respected marketers of her generation with a proven track record of innovation and creativity that's second to none," said Berger.
"I've no doubt she will inspire our talented UK marketing group to even greater heights, and be a superb addition to WBUK's senior management team," he added.
Cochrane has worked at Channel 4 since 1998 and was instrumental in projects including launching digital channels such as More4, taking Film4 free-to-air, and establishing the long-term identity of E4.
She also played a leading role in the launch positioning of video-on-demand service 4oD and the Next on 4 strategy for Channel 4 as a public service broadcaster in the digital era.
Cochrane was responsible for the launch of in-house ad agency 4 Creative and is a director of Freeview.
Prior to joining Channel 4, Cochrane was at Channel Five, which she joined in 1996, working on the nine-month "Give Me Five" campaign which ran before the launch of the channel in March 1997.
Cochrane has also held marketing roles at the Guardian and the Observer.
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