About 10% of President Trump's 2016 voters said they would be less likely to vote for a 2020 presidential candidate that backs a flavored e-cigarette ban, a Morning Consult poll published Wednesday shows.
Why it matters: The Trump administration has been weighing a federal ban on almost all flavored vaping products since September. At least 47 people have died from a lung injury associated with e-cigarette use in 25 states.
Yes, but: 51% of Trump's 2016 voters said they strongly support banning flavored e-cigarettes in a Morning Consult poll conducted right after the administration floated a ban in September. 26% of his 2016 voters said they supported a ban "somewhat."
The state of play: Conservative leaders have shared data with the White House that claims adults who vape will turn on Trump if a flavored product ban goes forward, but their case has included unsubstantiated assumptions about adult vapers and depicted them as single-issue voters.
- Of note: Several 2016 battleground states with high GOP win margins also had a higher estimated number of adult vapers than states that went blue, per a 2018 study.
Methodology: The Morning Consult's survey used a sample of 677 Trump voters out of 1,988 total voters, with a margin of error of 4%.
The bottom line: Massachusetts became the first state to outlaw flavored tobacco and vaping products on Wednesday, as other temporary state bans work through the courts.
Go deeper: GOP allies warn vaping ban will sink Trump in 2020
