Police have launched an investigation after a Newcastle fan exposed his penis during the team's televised FA Cup clash with Oxford this week.
Toon star Allan Saint-Maximin's mazy run and explosive shot clinched a dramatic 3-2 extra-time victory over the League One side on Tuesday night.
That last-minute winner sent the the travelling Magpies fans into ecstasy but one supporter bizarrely took the celebrations a little too far - with BBC cameras catching the incident in question.
And now, according to the BBC, Thames Valley Police are investigating "inappropriate actions" by a supporter after receiving a report of an "exposure incident".
"We have been asked to assist the police in their efforts to identify the supporter in question and we will provide our full support," a statement added.
The fan in question opened his zip and pulled down his pants in front of millions watching on the BBC.
The unnamed supporter was seen walking forward before he raised his jacket, pulled down his pants and shook his manhood 'like a windmill'.
A social media rumour emerged on Thursday claiming that the fan had been banned for life, with Aston Villa star Jack Grealish seemingly blasting that decision.
But it is understood those are indeed false claims and there is yet to be any punishment for the fan in question.
Footage went viral after Tuesday night's game as fans pointed out that the incident took place just behind a pitchside ad for the sex drug Viagra.
Saint-Maximin later responded to the incident on Twitter, posting a gif to express his surprise by the reaction.
Just as it looked like the game might go penalties, substitute Saint-Maximin sealed victory with a stunning individual goal.
The Frenchman received the ball in space on the left wing before drifting inside, beating two Oxford defenders, and firing a powerful effort into the far corner.
It guaranteed Bruce's side a trip to current Championship leaders West Bromwich Albion in the fifth round, with the tie set to take place during the week commencing March 2.
The Magpies are not in action again until February 16, when they face Arsenal at the Emirates Stadium.
