Holly Willoughby sent a poignant message to This Morning viewers today - all through her outfit choice.
Swapping her feminine dresses for black tailored trousers and a blue patterned blouse, viewers noticed her look went against the grain of her usual style.
The yummy mummy took to Instagram to explain her look.
She wrote: "Morning Monday ... today I’m wearing an @danbaldwinart print shirt by @mercydelta, showing my support for #lifeandsoul campaign to shift the perception of male depression, there is no stereotype, no shame in asking for help... if you you need help or are worried about another you can find great advice here calmzone mental health awareness week."
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Research reveals Holly's shirt was made by Mercy Delta and costs £190 - with 20% of the sale of each shirt going to the charity Calm.
Fans were quick to comment on the post.
One said: "That’s such a lovely look on you."
Another said: "Thank you for sharing a post of mental health awareness week as a lot of people don’t know enough about it."
And a third said: "You look stunning."
