"Microsoft is planning a new branding campaign similar to Intel Inside for its Windows Media audio and video technology, hoping to highlight the near-ubiquity of its multimedia technology, sources familiar with the plans say. The 'Plays for sure' campaign will include a logo on devices that support Microsoft's Windows Media and will be advertised by download services that distribute files in that format, sources said. Although not specifically using the Windows Media brand name, the campaign is aimed at assuring consumers that all services and devices carrying the logo will be compatible with each other," reports CNet.
"To qualify for the 'Plays for sure" mark, a company will have to be certified that its products were compatible with other products using the logo. Some people familiar with the plan said it appeared to be aimed at highlighting the breadth of support for Windows Media, contrasting that with companies including Apple Computer and Sony, which tie their portable devices to specific music download services. "
Comment: Nothing at http://www.playsforsure.com/ at the moment.
