Facial sheet masks have become a beauty staple, not only for an intensive treatment but for playful skin pampering as they come in various designs featuring images of animals and famed characters, from dragons and pandas to The Simpsons and Winnie the Pooh.
Thai brand Myu-Nique has partnered with a South Korean cosmetics company, which uses a skin-friendly colour printing technology to produce the wacky Ramayana Moisturising Mask collection.
The four variations bear elaborate faces of Tossakan, Maiyarap, Hanuman and Sukreep, the key characters from the Ramakien story derived from the Hindu epic Ramayana.
Maiyarap.
Soaked in each cellulose mask, the different beauty essences contain various natural ingredients to address a specific skin condition.
Infused with green tea, tea tree and pennywort extracts, the hydrating lemongrass mask is printed with a green Tossakan, the villainous 10-face demon king in classic Thai literature.
Demon ruler of the Underworld, Maiyarap turns purple in the relaxing orchid mask featuring jasmine, purslane and lavender extracts.
The white divine monkey, Hanuman, is depicted in pink in the brightening mixed berry mask with a fruity scent and ingredients, while his uncle, Sukreep, flushes in the energising red ruby mask featuring ruby crystal powder and plant extracts.
Symbolising Thainess, the Ramayana Moisturising Mask collection was initially targeted at tourists looking for useful souvenirs.
Since the launch last month, Thai consumers have responded just as well to Myu-Nique's novelty priced at 850 baht per box containing 10 facial sheet masks.
The lemongrass-Tossakan mask is said to be a bestseller that spices up the skincare routine.
